What Makes a Good Checkout Page?

Posted: August 2022

There’s a lot that goes into establishing an ecommerce website, and one of the factors is having a checkout page. In fact, that page makes an online store an official ecommerce player. Without it, the site is just a glorified catalogue.

A checkout page, as you know, is a webpage that accepts digital payments for the ecommerce website. The accepted methods include credit/debit cards and e-wallets.

Ultimately, though, just having it isn’t enough because in business, if you’re going to apply something significant, you might as well do it neatly and right.

So, what makes a good checkout page?

Simple checkout steps

Everyone’s guilty of being impatient when it comes to online shopping, especially when it’s checkout time. No one has the time to go through step after step. Customers just want to secure the purchase and get on with it.

As such, everything has to be concise and narrowed down to its simplest form so that all a customer has to do is click once or twice. It’s an ingredient on how to improve conversion rate. Single-page checkouts would be great and loved by customers but that might prevent you from collecting other key information, so two is really the magic number.

Then again, all can still be fit into one page regardless of how long it can be, but that will be up to how willing you are to take that risk of driving away customers.

Less fields

It’s a given that stores/businesses like to collect customer information, and it’s understandable as it can be used to further marketing efforts and learn more about the users, among others. That said, if one is just about profit and customer satisfaction, there’s only a handful of fields that’s really needed.

In fact, it can be simplified further given how tokenization, which basically saves previously entered information for autocompleting fields, is now a common feature in ecommerce platforms – our very own VeritasPay Checkout solution is capable of that.

Other sites who need to separate billing and shipping addresses will also benefit from tokenizing. Alternatively, since there are cases where both details are the same, it’s good to add a button that can input the address in the two fields automatically.

Multiple payment options

Flexibility is always good, and it’s even better in digital payment acceptance because it helps assure that customers’ needs are met. People keep great service in mind, and it certainly gives them reasons to come back for more purchases and spread the word for your store.

Note that online payments have widely expanded, though, and it’s not just about debit and credit cards anymore. Aside from card payments’ Buy Now, Pay Later option gaining steam, you must be e-wallet ready too. Facilitate as many methods as you can as it is a great investment in ecommerce.

Mobile friendliness

It’s not a crime to not have an ecommerce app for your store, but make sure your website is mobile-friendly.

Being mobile-friendly is a site’s ability to adjust to the device’s resolution. When it is unable to do as such, smartphone and tablet users are left adjusting the screen at every turn just so they can see images better and read texts, oftentimes portion by portion. All that, as you can imagine, is very inconvenient and will not help you gain points among your customers.

Modern design

Online payments concern customers, and rightfully so. It’s hard-earned money that they’ll send through the internet and won’t get back if things go sideways - or at least have a hard time getting back. No one’s willing to go through all the hassle.

Among the other things that will cause concern is terrible checkout page design because why would you trust a store that can’t even produce a presentable payment page? Who’s to tell that the security isn’t as terrible? Even if your security is top-notch, though, a bad interface will just immediately make your site sketchy.

Crafting a modern checkout page design isn’t hard. There’s an abundance of website and graphic designers everywhere that are sure to guide you through what’s hot or not, so it shouldn’t be a tough process. In fact, other providers even have templated or premade designs that will just be integrated into your website.

In conclusion: You can go beyond the five, but don’t overdo it

The items above are pretty much at the top of the checklist, but there’s definitely room for more, just don’t overdo it. A good checkout page is something that’s efficient for merchants and consumers. It not only helps businesses in marketing, sales, and other areas, it also assures that customers’ checkout process is seamless.

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As VeritasPay continues to provide high-quality payment solutions and promote cashless transactions, the company is also dedicated in bringing in fresh and informative content. We’ll be continuing to share new articles about our products, services, and varying subjects within the industry as we move forward.

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