We see the VeritasPay logo as a representation of our team and vision, and as such, it’s
important that there’s accuracy and uniformity with how our logo is used.
Know more by downloading our branding guidelines.
Our logo shows a mobile phone, QR code, and EMV chip, which are then tilted oppositely to form a “V" for VeritasPay. Fittingly enough, it also appears to be a card being inserted into a payment terminal or mobile phone.
Our primary color is blue and uses Azure as the main hue.
Blue represents stability, trustworthiness, and intelligence - the same qualities that we want clients to see in us and our solutions.
Main typeface: Roboto
Roboto is applied on our website, payment software, and all other marketing collaterals. We also used it in our company logo and made slight modifications on some of the letters' edges to create a distinction.
Secondary typeface: Poppins
Poppins is used for instances wherein Roboto may not be applicable.
To keep the consistency of our brand and official logo, we take note of these guidelines:
Do not use an image as a background
Do not change the color
Do not rotate
Do not distort or warp in any way
Do not apply any gradient
Do not put any filter
Do not add a shadow or stroke
Do not apply any gradient
Do not put any filter
Do not add a shadow or stroke
Correct Alteration
Azure blue logo with white background
Azure blue logo with light gray background
White logo with azure blue background
White logo with dark background