Posted: November 2021
Digital payments have seen quite the uptick due to the COVID-19 pandemic, and among the methods that have garnered much preference are QR (quick-response) codes. It’s for the best, obviously, considering our need for physical distancing and the QRs’ contactless process.
QR codes are those squares that have randomized black squares sizes inside, which we can see practically everywhere now. It’s like a new-age barcode as it is scannable on smartphone and tablet cameras and contains digital information, mostly ones that redirect customers to an online content.
Quick history on QR codes
Let’s touch on the interesting genesis of QR codes before we proceed. It was developed by Japanese automotive company Denso Wave in 1994 as an in-house tool, and was only used to help them track car parts easily.
Little did they know that it would go on to become a worldwide fixture within content dissemination.
So, how can QR codes be a menu?
The great thing about QR codes is that it’s basically a URL without any letters, numbers, or symbols. Like URLs, it also leads to an image or text, so it can be anything, including a menu.
All you have to do then is to create a menu in image or text format, generate and connect a QR code for it, print the code, and display them in your resto’s tables. With that, your customers can simply scan the code through their smartphone or tablet cameras and they’ll be automatically taken to the menu you created.
More and more are actually integrating it in their business, including restaurants. You roam around enough establishments and you’ll see that the big majority have a mini QR standee in their tables or counters.
Why QR codes are a worthy investment
QR codes present benefits that are good for everyone. Being friendly to the necessary health protocols is just one of the many. It’s convenient with or without the physical distancing rules because it can be done through smartphones, which is something that pretty much every customer already has. Also, in this day and age, it’s always good when you can offer consumers extra options.
Here’s an astonishing stat that just got released in August 2021. According to Bitly, the world’s leading link management service, their site has shown a whopping 750% increase in QR code downloads since February 2020.
Bitly president Raleigh Harbour also mentioned how easy QRs are for store owners, and it’s yet another reason why QR codes are a worthy investment:
“[Businesses] are able to adjust their menu offerings on the fly to account for elements like inflation, fluctuations in food and commodities prices, and other variables.”
Track your customers (legally, of course)
Many believe that it is not a fad, and we can even argue that it’s beyond being called as such by now. Think about it: it’s not only for payments and various promotional stuff, it can be a valuable piece of analytical data as well.
The best QR code solutions you’ll find can track the time of the QR scan, which then allows you to know and study when is your resto’s ‘hottest’ stretch for any given day – ultimately, it can help indicate the number of groups that have gone into your establishment.
Start with QR code payment acceptance and build from there
Restaurant owners have a lot on their plate, so they may be weary of making such a digital jump for something as simple as a menu.
To have a good feel for the solution, though, one good way is to try out QR code payment acceptance first. Build some familiarity on how it works and how the customers are responding to the process, and build from there.
Head over to our face-to-face, online, or unattended payment solutions and start getting familiarized.
As VeritasPay continues to provide high-quality payment solutions and promote cashless transactions, the company is also dedicated in bringing in fresh and informative content. We’ll be continuing to share new articles about our products, services, and varying subjects within the industry as we move forward.
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